RESEARCH & CULTURAL CONSULTANCY
Beyond language. Into context.
I investigate the narratives, cultural dynamics, and information environments that shape how people understand the world. Through evidence-based research and cultural insight, I help organizations make better-informed communication decisions.
RESEARCH / CULTURE / CONTEXT
WHAT I CAN HELP WITH
Research that connects evidence with context.
From emerging online narratives to market-specific cultural expectations, I turn complex information into research you can actually use. Each engagement is shaped around the questions you need answered, the audiences involved, and the decisions ahead.
Cultural & Market Research
Understand the values, expectations, and local context that shape how audiences interpret your brand, product, or message.
- Market-specific cultural insights
- Audience perceptions and sensitivities
- Communication opportunities and risks
Social Listening & Narrative Analysis
Track how conversations develop across digital spaces and understand the narratives, communities, and voices shaping them.
- Social and online discourse analysis
- Emerging themes and narrative mapping
- Key voices and engagement patterns
Disinformation & Information Integrity Research
Investigate misleading claims, recurring narratives, and information dynamics with careful, evidence-led analysis.
- Misleading narrative identification
- Cross-platform and cross-market research
- Evidence-based intelligence briefs
Cultural Consulting for Localization
Make informed naming, messaging, and creative decisions for Spanish-speaking audiences before launching in a new market.
- Cultural suitability reviews
- Naming and messaging consultation
- Regional localization strategy
Media Monitoring & Research Briefs
Turn media coverage and complex online discussions into concise intelligence for communications and strategic planning.
- Traditional and digital media monitoring
- Issue and trend tracking
- Clear, structured research reports
Audience & Stakeholder Mapping
Identify the individuals, organizations, and communities shaping conversations around your issue, industry, or market.
- Influential voices and stakeholder groups
- Audience and community segmentation
- Communication opportunities and risks
Flexible levels of involvement
Whether you need a focused research brief, ongoing narrative monitoring, or cultural expertise embedded in your team, we can shape the collaboration around your needs.
AUDIENCES ACROSS MARKETS
One language. Many cultural realities.
Shared language does not mean shared perspectives. Cultural references, media ecosystems, and public conversations vary across Spanish-speaking markets. Research helps identify those differences before they become blind spots.
Mexican Spanish
Research grounded in Mexican cultural context, media conversations, and local audience expectations.
LATAM Spanish
Cross-market analysis that identifies shared narratives and meaningful regional differences.
Country-Level Adaptation
Focused research into a particular country or community when broader regional findings are not enough.
THE WORKFLOW
From research questions to useful insights
Every project starts with a clear question. I select appropriate sources and methods, examine the evidence in context, and turn the findings into a structured deliverable your team can use.
Understand
Clarify your research questions, relevant markets, stakeholders, and intended decisions.
Translate & Adapt
Collect and examine relevant media, online conversations, sources, and cultural references.
Review & Refine
Identify patterns, test interpretations against the evidence, and distinguish signals from noise.
Deliver & Align
Present findings in a clear brief or report, with context, limitations, and practical implications.
THE DIFFERENCE
Research with cultural understanding at its core
Research is most useful when it is rigorous enough to trust and clear enough to act on. My three principles bring linguistic expertise, purposeful technology, and human context into every project.
| Linguistic Excellence
Close attention to language, framing, and cultural nuance in the evidence.
| Tech with Purpose
Research tools and digital methods used with clear questions and critical judgment.
| Human Drive
Attention to the real communities and people behind the data.
START A PROJECT
Let’s understand what matters to your audience.
Tell me what you are trying to understand, which markets or conversations matter, and what decisions the research needs to support.
FREQUENTLY ASKED QUESTIONS
A few things you might be wondering.
What kinds of research projects can you support?
I work on cultural and market research, online narrative analysis, media monitoring, disinformation research, and localization-related cultural consulting. Projects can range from a focused question to ongoing research support.
Which markets and languages do you cover?
My core expertise is Spanish-language research, with particular strength in Mexico and Latin America. The scope can also include other Spanish-speaking markets, depending on the questions, sources, and project requirements.
Can you monitor online conversations over time?
Yes. We can define a monitoring period, topics, platforms, and reporting cadence based on your objectives. The findings can be delivered as recurring briefs or a more comprehensive final analysis.
How do you distinguish evidence from speculation?
I document sources, compare claims against available evidence, and make the limits of the data clear. A pattern of posts does not automatically prove coordination, and engagement figures do not necessarily represent public opinion.
Can you help us assess a campaign or product name before launch?
Yes. Cultural consulting can include reviewing names, messaging, tone, and references for unintended meanings or regional sensitivities, with recommendations grounded in the intended audience and market.
How do you price research and cultural consulting?
My standard rate starts at $50 USD per hour. For defined research briefs or larger engagements, we can discuss a project-based quote based on scope, sources, reporting needs, and timeline. Tell me what you are researching to get started.